Category: Reviving a Restaurant


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Preventing Employee Theft

If you feel that you are losing money or inventory and cannot figure out why, theft could be the issue.  According to the US Chamber of Commerce, 75% of all employees will steal from their employer at least once.  Even … Continued

Marketing with Social Media

In the last 10 years, social media has quickly become the fastest and most effective way to gain and maintain your restaurant’s success – and for good reason.  Waiting for word of mouth to get customers through your door takes … Continued

Refreshing Your Brand

Though the two are often confused, branding is not marketing.    Your brand is your chosen style that defines your business and sets you apart from other restaurants.  It is your market identity.  A customer should be able to identify who … Continued

Be Sure Your Technology Is Not Holding You Back

The restaurant industry is about food and service.  You must be good at both to succeed.  But having a passion for food and a panache for creating a great customer experience is not enough to make you successful in this … Continued

Fixing Your Operations

There are many factors at play in a restaurant’s success or failure, but the one that typically has the biggest impact is profitability.  The restaurant industry is known to have very low margins, averaging only 3-6%, depending on the type … Continued

Revamping Your Menu

Food is like fashion – it changes over time.  And while you don’t have to dive into every foodie fad out there, you do need to be flexible to keep up with the times.  What once worked may now no … Continued

Location, location, location.

We have all heard it before – location is one of the biggest factors in attracting and retaining customers.  Unfortunately, the best real-estate almost always comes with a hefty price tag.  And even some of the best locations seem to … Continued

Why Is Your Restaurant Failing? Find the Root Cause

Whether you are barely covering your bills or far into the red, this is surely not what you expected when you opened your restaurant.  So what went wrong?  Your concept might have lost its luster, or you might have never … Continued