Kristi oversees product marketing strategy, competitive positioning, brand awareness, digital presence, customer retention, lead generation, inside sales, and internal and external communications.
With over 27 years of domestic and international strategic business and marketing experience, Kristi has a successful track record for building scalable SaaS revenue growth, empowering employee cultures and customer centric marketing strategies.
Prior to joining Compeat, Kristi served as CEO of Kaizen Consulting, a SaaS marketing consultant firm and previously served as SVP of Marketing for HotSchedules, formerly Red Book Connect. Before HotSchedules, Kristi served as a consultant to wireless global providers and as SVP of Marketing for InComm, a global technology innovator and provider of prepaid and payment solutions.
Kristi holds a bachelor’s degree in Mass Communications from University of South Florida. She resides in Atlanta with her husband and two children. Kristi enjoys athletic challenges, outdoor adventures, yoga and meditation, and dedicates much of her time to studying conscious capitalism success and mentoring young men and women in professional and personal growth.